Decades ago distributing music was quite the chore and it always brought in front some major challenges. But the reality is that music distribution is a lot faster and easier nowadays. You do need to keep in mind a few key aspects, and here are some of the things to consider!
Create the right artwork and hire a digital mastering professional
When you want to distribute your music, it’s important to have the right artwork for it. That’s especially true for digital distribution, but also regular distribution channels as well. Also, as we mentioned above, it’s a good idea to hire a digital mastering expert. This way you will make sure that your music sounds the best it can be and that it’s ready for your audience.
Get an UPC
Selling music in any online store requires you to have an UPC. The CD duplication companies offer you an UPC for a small fee, and you can use that for both CD and digital distribution. Make sure that you work with a company which provides this kind of service.
Pick the right distributor
Usually you will not be able to work directly with Apple or Spotify to promote your music digitally. So if you want to distribute your music there, you will have to work with a digital distributing partner. Make sure that you get to retain your rights to the entire music piece. Also, see what fees you have to pay, as some digital distributors are quite expensive.
Should you go traditional or digital?
That’s up to you, the type of music that you create and what audience you have in mind. For example, classical music fans are older and they are the ones that will buy a CD or traditional media products like that. On the other hand, if you cater to the younger crowd, they are all about streaming and they want music to be available digitally. This clearly works and it does have the potential to help quite a bit.
You can choose to go with both options and it will be just fine too. That’s because more often than not some customers will favor one type of media over the other. You must offer as many options as possible so your customers will be happy. Granted, it will take a bit more work to find a good digital and traditional distribution partner, but it will be worth it.
Distributing your music is one of the most demanding tasks for a musician. But that doesn’t necessarily mean you can do it alone. Either you hire a distributor to handle the entire process, or you will need some guidance if you try to complete this process on your own. You also have to choose between digital and non-digital exposure, depending on your music. Rest assured that it will be a great opportunity for your music business to go with both traditional and digital content, as that means you will have a larger audience!